Miss D

I agree with Mrs Straker's comment- look at the institution side and analyse some real media artefacts now to get ideas for your own product

Focus Group Questionnaire Analysis

Q1. This shows that the simple font 'Arial Black' is most favoured so will be sure to include this in the design for my new magazine as it is also clear and easy to read.

Q2. For this question i asked what colours people would associate with a pop magazine. The responses indicated that many vibrant colours should be used so will take this into consideration when designing my magazine.

Q3. This shows that all the vibrant colours stated in the previous question would want to be viewed in a new pop magazine which means i will make sure they are used in mine.

Q4. For this question i asked on what pop artists/bands they prefer. I got many different responses which varied from artists and bands. Such as JLS, Miley Cyrus, Justin Bieber and The Saturdays. However the modal artist was Taylor Swift therefore will include her in my magazine.

Q5. This shows the equal amount of replies in what people would most like to see/read in a pop magazine. Therefore this is a big help in what i will be sure to include when creating my pop magazine.

Q6. This shows whether they'd prefer the issues of a magazine to correspond. It is very close percentages but most would not prefer the issues to correspond, this will play a part when deciding on the contents of my magazine.

Q7. This shows a mixed response on whether people want the contents to fill the entire page. But with 65% of people not wanting it to be entirely filled this will be more appropriate for my magazine.

Q8. This shows that 50% prefer the balance between text and images in an artist interview so will take this into consideration when creating my artist interview double page spread.

Q9. This shows the majority of people asked would be willing to pay £1.50 for a new pop magazine therefore this will help in deciding the final price for my magazine.

Q10. For this question if the person responded 'No' to the previous question they were asked to state "what price between £1-£2 would you be willing to pay?" There were only 2 that chose this and both replied they'd be willing to pay £1 for a new pop magazine.

Focus Group Questionnaire

What is your preferred font for a pop magazine?
Font
Font
Font
Font
Font

What colours would you associate with a pop magazine?
____________________________________________________________________________________________________________________________

Would you want to view these colours in a new pop magazine?
Yes
No

What pop artists/bands do you prefer?
Taylor Swift
Lady Gaga
Miley Cyrus
Katy Perry
Pixie Lott
Justin Bieber
JLS
The Saturdays
Girls Aloud
Other__________________________

What would you most like to see/read about in a pop magazine?
Current artists
Upcoming artists
Artist stories
Concert information
Interviews
Gossip

Would you prefer if each issue of the magazine corresponded?
Yes
No

Would you like the contents to fill the entire page?
Yes
No

In artist interviews do you prefer?
More text
More Images
Balance of both


Would you be willing to pay £1.50 for a new pop magazine?
Yes
No

If No, what price between £1-£2 would you be willing to pay? ____________

From Mrs S

Some useful information from your analysis. It might be an idea to list all the things you've learned so using thm in your product is easier. Product placement research would be good now.

Questionnaire Analysis

Q1. This shows that I asked an equal amount of males and females in my questionnaire, so my magazine will be aimed at both genders.



Q2. This shows that the most popular age range is 15-18 year olds so this will be my target market when doing my magazine.



Q3. This shows that pop is the most well-liked genre of music having an area of 35%, therefore I will be doing a pop magazine.

Q4. For this question I asked for them to specify who their favourite artist was. This gave a mixed result, ranging from favourite artists such as Taylor Swift and Ne-Yo to bands such as Arctic Monkeys and JLS.

Q5. For this I asked why it was their favourite artist which also gave me various responses such as they “enjoy the beat” and “lyrics relate” to them.



Q6. This shows that of the people I asked, only occasionally they purchase magazines which show that there is room in the market for a new magazine to be released and sold.



Q7. This shows that there is a large percentage that does not buy music magazines. This means that although there are not many people that buy music magazines there would be a gap in the market for my magazine.



Q8. This shows that the majority of people asked purchase their magazines from a supermarket. This means people make an effort to go and get their magazines so would be willing to get other magazines if they were attracted to them in the shop.



Q9. This shows that per month the most common amount of money spent on magazines a month is £2-£5. This suggests that there is a possibility for my magazine to be purchased each month.




Q10. This shows that the majority of people I asked in my questionnaire would be willing to pay £1-£2 for a new music magazine. So I will make sure my magazine will be sold in this range.



Q11. This shows that 51% of people buy music magazines in the shop due to the stories included inside. Therefore I will put a lot of effort into the cover lines to attract the buyers.



Q12. This shows that all the categories are expected in a music magazine. As a result they will all be included in my music magazine, apart from clothing as it was not as popular.

Q13. For this question I asked whether they kept up with music trends and why, where I got a mixture of responses. Some said no and this was mainly because they didn’t really care, whereas those who said yes enjoyed being up to date and having the latest music.

From Miss D

Don't get behind Taylor- start posting some more research.

Media Magazine Questionnaire

Media Magazine Questionnaire
(Please Circle)

What gender are you?
Male
Female

How old are you?
15-18
19-25
26+

What is your favourite genre of music?
Pop
R&B
Indie
Dance
Rock
Other (Please State) ______________________

Who is your favourite artist?
__________________________________________________________________

And why?
___________________________________________________________
___________________________________________________________
__________________________________________________________

How often do you purchase magazines?
Never
Occasionally
Frequently

Do you ever buy music magazines?
Yes
No

Where would you usually purchase your magazines?
Supermarket
Newsagents
Internet
Other (Please State) ______________________

How much do you think you spend on magazines a month?
£0-£1
£1-£2
£2-£5
£5+

How much would you be willing to pay for a new music magazine?
Wouldn’t buy one
£1 - £2
£2 - £3
£3+

If you saw a music magazine in the shop, what would convince you to buy it?
Artist photographed on cover
Stories included inside
Price
Promotions/Free gift
Other (Please State) ____________________________________________

What would you expect to find inside a music magazine?
Current artists
Upcoming artists
Artist stories
Concert information
Interviews
Clothing
Other (Please State) ____________________________________________

Do you keep up with music trends and why?
___________________________________________________________
___________________________________________________________
__________________________________________________________